Beginning with the fact that, many small businesses have a small or non existent marketing budget. So the challenge is to help these businesses with low cost or no cost marketing that can be beneficial to them.
A couple of questions to consider…
Are you involved within your local community….Are you providing a service like no other…Is your customer support done with excellence…Are you focused on the right target market for your niche product…
You don’t have to feel stuck in the shadows of big businesses, here are four cost-effective ways to give your business a boost with local advertising:
Establishing Your Online Presence: Your customers are always checking online for local reviews. People want to know what others think. Establishing your online presence is a must in this day and age. Your customers are going there first. So your site needs to be added to at least the major search engines…Google, Yahoo and Bing. But lets not stop there, there are many Local Search Sites that your business can be added to, along with local online directories that list the business within the local area. The value of these couple of ideas can not be placed in a monetary form…While operating a business today either a brick and mortar, online, or home-based business you must have a online presence.
Get Out And Meet People: The word Networking can be foreign or frightening. So we won’t go there, but realizing the importance of meeting the people within your community, the business owners, the customer that you rub shoulders with every day…is priceless. Many Lead Generating Groups are out there, you might be surprised once you begin to open that door. People love to connect….You started your business to be a service to someone…so go out and find that someone. Find the groups, the places your customers gather, begin to ask question on how to get involved. Many communities need you. They need your expertise, they need your insight, they need your know how. You are an Entrepreneur…You are a Risk-Taker, a Go Getter, a Self-Starter, you have broken out of the mold, forging your own path. People need that today.
Broadcast Your Business: Giving small gifts with your logo on it, is another way to keep your business in front of your customers. Everyone loves to get something for Free. Whether it is pen or a tote bag, people love free stuff. Promotional Items with your name and logo are great gifts in exchange for an email address. This way you can send out news on events, sales and specials for your targeted customer-base.
Giving Back: Giving back to the community is what small business is all about. In a book I’m reading it states “Give And You Will Receive.” While building your business we all start off wanting to be successful, but in the beginning it can be a give and take world for you. Giving back can mean supporting other area businesses, supporting community events, sponsoring local youth sports teams, car shows, public events. All of these ideas get you and your business out in front of the community which you live. You are seen as a person who cares and not just a taker but a giver also. Give of your talent…what do you do well…what do you do so naturally that to you it doesn’t seem like a big deal but to another business owner it could be the spark that sets them apart.
Small Businesses are the heart and soul of our economy, either locally or nationally. Building your business is what we do best. Local Online Business Directories are a great way to get the word out. One that we highly recommend is Rely Local, it is strictly for Locally Owned and Operated Businesses. If you would like to join or check out the benefits, click on the link above.