Copywriting is the use of words and ideas to promote a person, business, opinion or idea.
The purpose of marketing copy, or promotional text,
is to persuade the reader, listener or viewer to act—for example,
to buy a product or subscribe to a certain viewpoint.
A Copywriter is an expert at successfully informing and/or
persuading a precise audience.
Copywriting is an essential elements of effective marketing. The art
and science of direct-response copywriting involves strategically delivering words (whether written
or spoken) that get people to take some form of action.
Whether you’re looking to sell something or build traffic to your business, you’ll need to tell compelling
stories and use persuasive words that grab the attention and connect with your desired market so they’ll
respond the way you want.
A copywriter hammers out the words that sell, promote, educate and inform. They are gifted in the craft
of writing hard-hitting words that can be used on the web, in brochures, catalogs and any form of
print or online advertising.
A copywriter answers the tough questions that are on your customers mind before
they ever ask, such as…
- Why should I buy from you and not your competitor down the street?
- What do you offer that they don’t?
- What makes your company stand out above the rest?
Your customers need to be schooled in your product’s Features, Benefits and Advantages.
- A FEATURE is one of the components or functions of your product or service.
- A BENEFIT is something your product or service will do for your buyer to offer a solution to a problem.
Emphasizing benefits is the NUMBER ONE most important guideline for effective sales messages.
Communicating with the written word can be a most effective way one can transfer detailed and
concise information from a source to another individual without misunderstanding.